Product development is core to business success: we covered this relationship in our previous article on “Good design, good business?”. In the following article, we make the case for the “digital twins” – a novel approach to enabling better product...
A recent study by consulting firm McKinsey shows that companies who perform best in terms of design outperform their industry peers by up to 2x in terms of revenue growth. While this relationship has always been obvious, there is now data that shows particularly how...
Especially in process manufacturing and life sciences markets, innovations can open new opportunities in more than one industry or segment. Consider Teflon or biodegradable polymers – many product applications are possible, each potentially representing lucrative...
